{"id":1073,"date":"2023-05-29T00:37:00","date_gmt":"2023-05-28T22:37:00","guid":{"rendered":"https:\/\/materiality.astrotea.pl\/?p=1073"},"modified":"2025-12-03T19:09:06","modified_gmt":"2025-12-03T18:09:06","slug":"biodiversity-vs-greenwashing","status":"publish","type":"post","link":"https:\/\/materiality.pl\/en\/wiedza-i-praktyka\/bioroznorodnosc-a-greenwashing\/","title":{"rendered":"Biodiversity and greenwashing"},"content":{"rendered":"<p class=\"wp-block-paragraph\">And that's great! When companies began calculating greenhouse gas emissions and setting decarbonization plans a few years ago, we were inundated with declarations about achieving \u201enet zero\u201d and being \u201eclimate neutral\u201d in the near future. These were often based on cherry-picking (selecting convenient data and ignoring unfavorable data) and the use of offsets, which, as we know, cannot be the basis for decarbonization plans. The powerful greenwashing machine has slowed down the plans of many companies to actually reduce their emissions. In the case of biodiversity and managing its impact, there is a chance that this will not be the case. At least we have been warned in time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On May 25, I participated in the Third Tri-City Green Building Day. During this conference, Justyna Biernacka presented practical conclusions from the first year of applying the Taxonomy criteria to the real estate development and construction industry. One of the main topics of the conference was biodiversity, and the individual presentations and panel discussions focused on two related aspects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first was to look for solutions that would allow for the protection and restoration of biodiversity in the case of construction projects. The problem is not only the lack of knowledge and willingness to implement such solutions by most development companies. Knowledge can be gradually transferred, and willingness will come with the EU Taxonomy requirements applied by financial institutions. The second problem, often more serious, is the mismatch between current regulations and the current state of scientific knowledge. Developers who are often willing to implement solutions, together with designers and biodiversity experts, have to look for specific \u201eloopholes\u201d in the regulations that allow them to recreate a fragment of the local ecosystem around the building under construction instead of laying turf from a roll.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The second aspect discussed at the conference was the prevalence of greenwashing practices in the field of biodiversity. A prime example of this is, of course, beehives on building roofs, which are now boasted about by probably every other company that prepares ESG reports. Another example, common in the real estate development industry, is the so-called green walls, i.e., the installation of special structures on building facades, on which appropriate plant species are planted. We can then read that such a wall \u201ebreathes,\u201d \u201eabsorbs CO<sub>2<\/sub>\u201d, \u201ecaptures pollutants.\u201d These statements are usually true in themselves, but those who publish them do not provide information about the greenhouse gas emissions caused by the production of this installation, its use, the periodic planting of dying plants, how much water is needed to irrigate it, and what proportion of the planted plants are exotic or invasive species. The cost-benefit balance of this type of installation is clearly negative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fortunately, we have more and more tools that help companies assess their impact on biodiversity (e.g., recommendations <a href=\"https:\/\/tnfd.global\" data-type=\"link\" data-id=\"https:\/\/tnfd.global\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">TNFD<\/a>) and manage it (objectives announced on May 24, 2023 <a href=\"https:\/\/sciencebasedtargetsnetwork.org\/how-it-works\/the-first-science-based-targets-for-nature\/\" data-type=\"link\" data-id=\"https:\/\/sciencebasedtargetsnetwork.org\/how-it-works\/the-first-science-based-targets-for-nature\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">SBTN \u2013 Science Based Targets for Nature<\/a>. At MATERIALITY, we are also conducting pilot projects to study the impact of companies on biodiversity, and we have already written about this topic in our newsletter and blog (<a href=\"https:\/\/materiality.pl\/en\/forests-and-biodiversity\/\" data-type=\"post\" data-id=\"878\">Justyna Biernacka's entry from April 24<\/a>) and we will write more often in the future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>The pace at which biodiversity is becoming the number one issue in sustainable development is tremendous. This is happening much faster than a few years ago, when climate change was climbing to this position. However, something is different this time: alongside calls to address biodiversity, there are also voices warning against greenwashing in this area.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[25,36],"class_list":["post-1073","post","type-post","status-publish","format-standard","hentry","category-newsletter-piotra-biernackiego","tag-bioroznorodnosc","tag-zrownowazone-budownictwo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bior\u00f3\u017cnorodno\u015b\u0107 a greenwashing &#8226; MATERIALITY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/materiality.pl\/en\/knowledge-and-practice\/biodiversity-vs-greenwashing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bior\u00f3\u017cnorodno\u015b\u0107 a greenwashing &#8226; MATERIALITY\" \/>\n<meta property=\"og:description\" content=\"Tempo, w jakim bior\u00f3\u017cnorodno\u015b\u0107 zyskuje pozycj\u0119 nr 1 w\u015br\u00f3d zagadnie\u0144 zr\u00f3wnowa\u017conego rozwoju jest ogromne. 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