{"id":6311,"date":"2026-06-30T14:03:02","date_gmt":"2026-06-30T12:03:02","guid":{"rendered":"https:\/\/materiality.pl\/?p=6311"},"modified":"2026-06-30T14:05:49","modified_gmt":"2026-06-30T12:05:49","slug":"reflections-from-the-esg-ideas-fair","status":"publish","type":"post","link":"https:\/\/materiality.pl\/en\/wiedza-i-praktyka\/przemyslenia-z-targow-idei-esg\/","title":{"rendered":"Reflections from the ESG Ideas Fair"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6311\" class=\"elementor elementor-6311\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f7d6ca8 e-flex e-con-boxed e-con e-parent\" data-id=\"4f7d6ca8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4196195a elementor-widget elementor-widget-text-editor\" data-id=\"4196195a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">I have to admit that I haven\u2019t been to a conference in quite a while, and I\u2019d forgotten just how nice it feels to meet with a group of sustainability experts. It\u2019s not just about sharing best practices, but also about bolstering each other\u2019s morale in this daily \u201estruggle\u201d against a business system that\u2014as comes as no surprise to anyone\u2014is focused primarily on building capital.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">We face this challenge every day, both within companies and from the perspective of consultants. We still encounter the belief that sustainability is nothing more than a regulatory requirement\u2014endless investments in bringing the business into compliance, a waste of time and money. And we keep explaining, time and again, that the opposite is true. Every company grows. By growing sustainably, building resilience to climate change, and adapting to trends and to a society that is increasingly demanding equality and inclusion (and rightly so)\u2014ultimately gains: long-term savings, resilience to geopolitical shocks, and the ability to retain and attract talented people. I left the conference with my head held high and with the hope that there are more of us and that we all believe in the same thing: that sustainable development is simply the optimal path for business growth in the long term.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Right at the start, Anna Gor\u0105czka introduced the new program\u00a0<\/span><a href=\"https:\/\/odpowiedzialnybiznes.pl\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span data-contrast=\"none\">Responsible Business Forum<\/span><\/a><span data-contrast=\"auto\">, Nexus, which is based on supporting business experts by fostering knowledge-sharing partnerships between companies. It comes as no surprise that some organizations already have a well-developed approach to sustainability, while others are just beginning to embark on this path\u2014and it is precisely for this latter group that the program can prove to be a tremendous support. To me, this is a small ray of hope: even though everyone is playing toward their own business goals, we, as experts, are playing toward a single, shared goal of sustainable development as one team.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">This year, the theme that ran through virtually every speech at\u00a0<\/span><a href=\"https:\/\/targiesg.odpowiedzialnybiznes.pl\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span data-contrast=\"none\">ESG Ideas Fair<\/span><\/a><span data-contrast=\"auto\">, ...was artificial intelligence. But it didn\u2019t appear on its own\u2014right alongside it were cybersecurity and inclusivity. I\u2019ll start with the latter, because it moved me the most personally. I was deeply impressed by the two sign language interpreters who translated every presentation throughout the day. I caught myself watching them more often than the speakers themselves, and I think I managed to catch how the words \u201eperson\u201d and \u201elaw\u201d are signed in sign language. It was a small thing, but it stayed with me for a long time, along with thoughts about the challenges I don\u2019t face myself and the question of whether I can help others in any way\u2014and whether anyone would even want that.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">One of the speakers, Daria Uljanicka, pointed out that as a society, we\u2019ve been conditioned not to look at people with disabilities. And that really struck a chord with me, because I immediately recognized myself in that. On the street, I look away and tell myself I\u2019m doing it out of tact, so that my gaze isn\u2019t perceived as scrutinizing or judgmental. Except that I don\u2019t look away from other passersby. To those whose eyes I happen to meet, I offer my reflexive, awkward smile. So it turns out that I\u2019m conducting a silent selection\u2014I ration my own awkwardness and, out of politeness, decide who deserves a share of my social embarrassment and whom I tactfully exclude from it. And yet every person I encounter has exactly the same right to that moment of awkwardness.\u00a0Perhaps the speaker was talking about something completely different, but that one sentence directed my attention not toward business, but toward myself\u2014something I hadn\u2019t expected after an industry conference, and for which I am grateful to her.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Cybersecurity, however, has returned as the natural flip side of AI: the faster artificial intelligence develops, the more the area that needs to be protected expands, because entirely new attack vectors emerge alongside it. This is a risk whose \u201eprevalence\u201d is undoubtedly on the rise and should be taken into account in analyses of an organization\u2019s resilience.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">And so we come to the focus of this year\u2019s conference. For most of us, it\u2019s already clear that AI will become an integral part of our lives\u2014not only because of how we use it ourselves, but also because of everything around us over which we\u2019ll have no control. And this isn\u2019t some future scenario\u2014it\u2019s already a reality.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The panelists didn\u2019t mince words as they listed the risks associated with the development of AI: cyberattacks, rising energy consumption by data centers, the enormous amounts of water needed to cool servers, the use of critical raw materials, and even the growing demand for copper. Perhaps one day, when calculating a product\u2019s carbon footprint, we\u2019ll also factor in the environmental footprint of artificial intelligence, which is becoming increasingly integrated into our day-to-day operations and is even emerging as a new paradigm for improving efficiency.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">What stuck with me most, however, was the conclusion of Dr. Ewa Jastrz\u0119bska\u2019s speech, in which she, while summarizing the topic of AI, referred to \u201eMagnifica humanitas,\u201d the first encyclical in history devoted to artificial intelligence and digitalization. And it was then that she voiced what none of the previous speakers had explicitly mentioned: that alongside water and energy consumption, there is another, less obvious threat\u2014the loss of our humanity. The risk is that by entrusting more and more decisions, actions, and thinking to machines, we are quietly losing what makes us human. This is, of course, no great revelation. Each of us has likely already noticed how temptingly easy it is to turn to AI for help. The point is not to let this ease of use make us forget our own capabilities and to treat artificial intelligence as a tool, not a substitute for thinking.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>A report by Magdalena B\u0142achowiak, Sustainability Specialist at MATERIALITY, on the ESG Ideas Fair organized by FOB, during which sustainability experts shared their experiences and reflections on the role of business in a world of evolving challenges \u2014from artificial intelligence to inclusivity and cybersecurity.<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-6311","post","type-post","status-publish","format-standard","hentry","category-aktualnosci"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Przemy\u015blenia z Targ\u00f3w Idei ESG &#8226; MATERIALITY<\/title>\n<meta name=\"description\" content=\"Relacja z Targ\u00f3w Idei ESG FOB: refleksje o roli biznesu w zr\u00f3wnowa\u017conym rozwoju, wyzwaniach AI, inkluzywno\u015bci i cyberbezpiecze\u0144stwie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/materiality.pl\/en\/knowledge-and-practice\/reflections-from-the-esg-ideas-fair\/\" \/>\n<meta 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