Another 600 thousand Characters

27 Apr 2026
Piotr Biernacki
Sustainability Managing Partner
Since November 2022, I have written more than 600,000 characters in 150 editions of the newsletter. That's about as many as Orwell's „1984” contains. And at the same time, it's only half the volume of the first volume of Tolkien's „Lord of the Rings.” I've been wondering lately which direction the newsletter should go. Help navigate the difficult reality of sustainability regulations? Or report on the long, sometimes winding, bumpy and difficult road that leads toward sustainability?

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The decision about how the newsletter will evolve will be the result of three factors.

  • The first of these is the trends in sustainability; those that are intensifying, fading, or simply shifting around the world. They shape what I write about, because it is hard to ignore the external context. I do, however, try to distinguish trends from short-term fads, though this is a rather difficult task.
  • The second factor is my own interests. They form the filter that separates what makes it into the newsletter from what I merely notice but do not try to explore in depth. Among these, systems thinking holds particular importance. I try to show how individual elements of standards, phenomena, issues and decisions (both those taken by company boards and those made by public authorities) influence one another and shape our future reality.
  • The third factor, finally, is your expectations. I try to write about what interests you or what you need. Sometimes I get it right (I can see it in the replies to the newsletter), and sometimes I do not.

That is why I would like to ask you to fill in a questionnaire about your needs and preferences. Your responses (which I hope will be numerous, as the survey will take you at most 2–3 minutes) will help me better tailor the content of future editions of the newsletter. Thank you for reading it, and for the fact that the group of subscribers keeps growing 😊

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